Weekly Performance Review

Global Staffing
Partners

Marketing Performance Report

April 14 - 20, 2026

Google Ads

Account: GSP V1 | April 14-20, 2026

Total Spend
$17.15
Weekly ad spend
Clicks
10
Total clicks
Impressions
131
Total impressions
CTR
7.63%
Click-through rate
Avg CPC
$1.72
Cost per click
Conversions
0
Total conversions
Campaign Status Spend Clicks Impr. CTR
Search | Admin Role Active $17.15 10 131 7.63%
Search | Customer Success Paused $0.00 0 0 -
Search | Executive Assistant Paused $0.00 0 0 -
Search | Inside Sales Paused $0.00 0 0 -
Search | Mexican Staff Paused $0.00 0 0 -
Search | Project Manager Paused $0.00 0 0 -
Search | Payroll Specialist Paused $0.00 0 0 -

Google Ads Notes

  • Only the Search | Admin Role campaign was active during this period
  • Strong CTR of 7.63% indicates high relevance of ad copy to search queries
  • 6 other campaigns remain paused, ready for activation when budget allows
  • CPC of $1.72 is competitive for staffing industry search ads

Meta Ads

Facebook & Instagram Campaigns | April 14-20, 2026

Total Spend
$296.89
Across all campaigns
Total Leads
6
On-Facebook leads
Cost Per Lead
$49.48
Blended CPL
Impressions
7,654
Total reach
Campaign Objective Status Spend Leads CPL
Lead Campaign | General Dynamic Leads Active $167.58 5 $33.52
Traffic Campaign | General Dynamic Traffic Active $68.00 0 -
Lead Campaign | Same Time Zone Leads Active $61.31 1 $61.31

Meta Ads Notes

  • Lead Campaign | General Dynamic is the top performer with 5 leads at $33.52 CPL
  • Same Time Zone campaign generating leads at $61.31 CPL - targeting for timezone alignment
  • Traffic campaign driving awareness and site visits to support the lead campaigns
  • Total of 6 new leads generated through Meta platforms this week

Meta Ads - Best Performing Creatives

Top ad visuals driving engagement and conversions

Below are the ad creatives that performed best during April 14-20. These images are driving the highest engagement and lead conversions across our Meta campaigns.

Best Performing Images - GSP Meta Ads

Social Media

Instagram & Facebook content published this week

Instagram Posts
4
Facebook Posts
3
Total Posts
7
GSP Social Media Posts Overview

Post Details

SMS Campaigns

Text message outreach via Bulk Drip & Mass Drop

Two SMS strategies deployed this week: a Bulk Drip campaign for sustained engagement and a Mass Drop for immediate outreach to targeted contacts.

SMS Bulk Drip

SMS Bulk Drip Campaign

SMS Mass Drop

SMS Mass Drop Campaign

SMS Strategy Notes

  • Bulk Drip: Automated sequence for ongoing lead nurturing and follow-up
  • Mass Drop: One-time blast to a targeted segment for immediate engagement
  • Both campaigns support the broader lead generation funnel alongside Meta and Google Ads

UGC Video Content

Short-form video content for YouTube Shorts & social

Two new short-form UGC-style videos produced this week for Global Staffing Partners. These are optimized for YouTube Shorts, Instagram Reels, and TikTok distribution.

GSP Short-Form Video #1
GSP Short-Form Video #2

Video Strategy Notes

  • UGC-style approach for authenticity and higher engagement rates
  • Can be repurposed across YouTube Shorts, Instagram Reels, TikTok, and LinkedIn
  • Short-form vertical format (9:16) optimized for mobile consumption

Completed Tasks

Work completed during April 14-20

Additional Work This Period

  • Managed and monitored active Google Ads campaign (Search | Admin Role)
  • Ran 3 Meta ad campaigns generating 6 leads
  • Published 6 social media posts (3 Instagram + 3 Facebook)
  • Executed SMS Bulk Drip and Mass Drop campaigns
  • Produced 2 UGC short-form videos for Shorts/Reels
  • Maintained email automation workflows
Looking Ahead

Next Week Priorities

High Priority

Optimize Meta Lead Campaigns

Review lead quality from the 6 leads generated. Adjust targeting on Same Time Zone campaign to improve CPL from $61.31.

High Priority

Expand Google Ads

Evaluate activating additional paused campaigns (Customer Success, Executive Assistant) based on budget availability and lead demand.

Medium Priority

Content & Social

Schedule next week's social media posts. Distribute UGC videos to YouTube Shorts & Reels. Continue carousel content series.

Medium Priority

SMS Follow-Up

Analyze response rates from Bulk Drip and Mass Drop campaigns. Adjust messaging and timing based on engagement data.

Prepared by Melleka Marketing

melleka.com